In Fall 2018, I created a full design system for the UNESCO World Heritage Site of Bukhara, Uzbekistan. The project spanned an entire semester, and was overseen by Professor Douglass Scott.
The deliverables of the system include: a brand identity, a series of New Yorker ads, a site sign, business papers, a website, and a booklet. The challenge of this project was to create a system that was cohesive and adaptable across this wide variety of deliverables.
In creating this system, extensive research was conducted into the visual and cultural artifacts surrounding Bukhara. The idea of incorporating the mosaic tiles and arches present within Bukhara’s Islamic architecture served as a beginning point for initial iteration.
After the research & sketch phase, assets were developed on a week-to-week basis until a full identity system was created.
A curated selection of the assets can be seen below, and a full visual summary of all pieces can be viewed at the very end.
logo & wordmark (w. alternative)
The infosheet was a particular challenge in that it had many requirements: the logo, information about the site, as well as maps that showed the site in context.
The color scheme and type choices were kept consistent throughout the brand.
New Yorker Ads
Physical dimensions of project: Letter, 20 pages, softcover
Binding method: Hand-sewn with waxed thread, coptic stitch, pages hand-cut.
Typefaces: Bungee, Din
selected spreads of booklet
Front & back of a letterhead. I wanted to keep this consistent with the header of the infosheet, and worked with the fold in order to create a cohesive piece.
As with the infosheet, the color palette and type choices were kept in line with the brand. The use of a fifth element (that of a mosaic pattern) was used to give character to the back of the letterhead.