As the 2017 Fall Marketing & Events designer for Scout, Northeastern's student-led Design Studio, I created posters & ads to promote our events, as well as the studio itself. It was important for me to keep true to the Scout spirit and brand, while experimenting with new styles of illustration and other media.
On retrospective, this was a position that ultimately allowed me to feel more comfortable in illustration. I was also able to venture out of my comfort zone to art direct photoshoots and take charge of my own artistic vision.
Posters were also the primary marketing force, so they had to be eye-catching, informative, and easily accessible on a quick glance.
Typefaces: Sentinel, Brix Sans
Marketing & Events worked with Deloitte InsightStudio for this event. My task was to create collateral for the event that came to be, a data visualization based “Studio Jam.”
The base idea for this was that we didn't want people to be intimidated: the "jam" is a fun event meant to stimulate the mind. Elements from data visualization were put into this deconstructed jam jar, which served to get across the message in a playful manner.
This poster was created for Scout's personal Makeathon, which was an opportunity for us to reach out to the design community in Northeastern to collab and have fun times with them.
The theme of this Makeathon was automation, which was ultimately reflected in the cool color palette and the gears that are incorporated in the poster. As always, keeping in brand with Scout guidelines through the use of consistent typefaces and the brand on the upper right.
Facebook and Instagram ads created to boost the numbers, as well as cards that served to promo for our upcoming recruitment.
All of the collateral was kept consistent, with similar motifs, color palettes, and placement of text. You can see the cards as a pdf here!
This poster was created for Monotype's type event. The title was actually changed on the day the poster was set to be printed, so the constraint for this poster was creating it within a few hours to be printed for the next day.
Since the theme was "transforming type in a digital age," the idea of creating an abstracted version of Illustrator on a computer and bringing out the anchor lines of the type was introduced to push that.
A big focus of Scout’s Marketing & Events department is the recruitment of members for the studio for the following semester. Having primarily produced posters that were centered on illustration, I was interested in incorporating photography to bring in a new form of media to the recruitment posters.
To create the posters I wanted, I was also able to art direct my first photoshoot (assisted by other members of the studio).
You can see some of my additional social media work for Scout living on their instagram page here.