As the 2017 Fall Marketing & Events designer at Scout, Northeastern's student-led Design Studio, I create posters & ads to promote our events.
I wanted to push myself out of my comfort zone and experiment with new styles, while still keeping true to the Scout spirit and brand.
Here, we partnered with Supernormal for an event titled The Future of Urban Spaces.
A poster, Facebook banner, and Instagram ad were created and spread on social media to spread the word for the event, which focused on human perspectives in urban environments.
I collaborated with Deloitte InsightStudio to create collateral for their data visualization based Studio Jam.
The idea for this was that we didn't want people to be intimidated: the "jam" is a fun event meant to stimulate the mind. Elements from data visualization were put into this deconstructed jam jar, which served to get across the message in a playful manner.
Based on analytics gathered by Scout, the event itself received a 40% increase of attendees largely due to posters and other related collateral.
This poster was created for Scout's personal Makeathon, which was an opportunity for us to reach out to the design community in Northeastern to collab and have fun times with them.
The theme of this Makeathon was automation, which was ultimately reflected in the cool color palette and the gears that are incorporated in the poster. As always, keeping in brand with Scout guidelines through the use of consistent typefaces and the brand on the upper right.
Facebook and Instagram ads created to boost the numbers, as well as cards that served to promo for our upcoming recruitment. You can see the cards here!
All of the collateral was kept consistent, with similar motifs, color palettes, and placement of text.
This poster was created for Monotype's type event. The title was actually changed on the day the poster was set to be printed, so the constraint for this poster was creating it within a few hours to be printed for the next day.
Since the theme was "transforming type in a digital age," the idea of creating an abstracted version of Illustrator on a computer and bringing out the anchor lines of the type was introduced to push that.
Facebook and instagram ads created to promote the event. Since I felt like I hadn't explored a poster with a bold, warm background yet, I brought in the red to make it stand out.
Weekly Dose of Design
Every Tuesday, one of Scout's team members compiles what they’ve been loving in design, data, photography, and more often than not, dog instagrams & it's sent out in an email newsletter.
We wanted to boost these amazing recs that our team was loving. So I created the graphics for an instagram scroll-through to boost subscribers.
Keeping true to Scout's brand guidelines but still having fun with the material given. I wanted a color scheme and illustrations that were able to do that, which is the direction that I ended up going for here.
Fun typographic placements with outlines, fills, shapes, and lines were also introduced into the graphic to give it a unique look.