Interventions: Narrative is the second-annual, entirely student-led conference of Northeastern University’s very own design studio, Scout. The theme of the conference was centered around storytelling within design. Speakers included, but were not limited to: Airbnb, TandemNYC & SuperHi.
As one of the two designers working on all material for this conference, I lived and breathed this conference, all while working with an amazing team – and April 6th, 2019 turned out to be one of the best days of my life.
Exploration of Brand
We took over where the conference team last semester left off: the barebones creation of a brand that was centered around the use of collage. It was up to the design team to fully explore how the brand could be further fleshed out.
As we progressed in iterating and familiarizing ourself with collage, our team quickly came to realize that the collages we were making, much like the theme of conference, had to be human-centered. I also took charge of introducing new 3-D elements to the collage style to be explored.
Pictured here are some of my initial explorations.
In the final four months before the conference, I was busy making any necessary material that we could think of. This list of items included, but was not limited to: patches, tote bags (BAGGU), food signs, notebooks, a letterpress poster, and the conference booklet.
Advertising & social media was also a big push: posters, countdown posts, a podcast cover (coming soon 👀) , and press-kit materials were amongst the collateral pieces that I was also tasked with creating.
Pictured here is the tote bag of the conference.
Brand in Action
It’s not often that I get to see a project that I’m working on go live during the same semester, but to see all of my work out in the real world on April 6th, 2019 was utterly amazing.
Although sponsors, speakers, & attendees alike complimented the visual design aspect of the conference, what made me the most happy was to see how everyone was interacting with our designs. Our goal to have the visual design of the conference be an integral part of the experience was met!
Snapshots of the letterpress poster I designed, freshly printed on-site by Eli of Union Press. The constraints of designing to suit the limitations of letterpress were something that I had never encountered before, and I really enjoyed the experience of learning more about a world that I had always been interested in.
Collaborating with Scout’s blog manager (and resident poet) Alissa Lederer to create the poem on the poster was also a fun experience. All of that ultimately culminated in the very cool experience of seeing someone hand-printing something that you had designed, in front of your very eyes.
Our fearless emcee & marketing lead Cam Corriveau absolutely killing it in a t-shirt I designed for Scout members.
We sold out the Interdisciplinary Science and Engineering Complex to a crowd of 300 students & professionals. You can see more information about Interventions on the website here, and keep up to date for next year’s conference on their instagram!
Credit for all photos to Alex Melagrano.