As a designer, I worked on a team with other student designers to develop the brand identity, print material, and marketing website for MeetingHabits in Fall 2016.
My contributions to the project were mainly in helping with the visual design of both the print series and the website.
I, along with the rest of the team, also worked on making sure that the marketing page was clear and concise in its flow by establishing wireframes for each page.
This is what we created.
MeetingHabits is a service designed to improve the flow of meetings. A smart meeting habit was introduced every month to accomplish this, and employees could track their personal progress through the product.
When we did branding exercises with our client, we established that the brand should be like a cool uncle: we’re not dangerous, risky, or watchdogs hounding you for your time.
Visually interesting elements with line and circles & bright colors would draw one’s attention to these daily reminders, in a friendly manner.
Through the agile design process, we created wireframes for each page on the marketing website. In the beginning stages, we created user stories and made sure each one was incorporated into the website as we made the wireframes.
Next, we moved into creating wireframes. First, we started with sketches that were pitched each week to the client and the design director, who gave us feedback. As it moved along, we eventually moved into creating high-fidelity wireframes.
This is the "How it Works" page. In order to clearly show each step, styles such as cards, sections, and other methods were tested out.
Illustrations & Heros
For the marketing website, I worked on developing illustrations and heros. We decided on illustrations to keep in with the brand as approachable and not demanding.
After discussion with the client, a new & interesting idea that was brought it was making the illustrations move. After lots of test & trial in AfterEffects, I was able to make gifs that suited the client's needs.